Just saw the new “Hugo Boss The Scent Commercial ” and heard a very distinctive voice in the background and then It hit me 4 seconds later. The Music I heard was from the House Of Balloons mixtape by The Weeknd – High for This. Great to see this guy explode internationally so rapidly but he deserves it. Finally something fresh and new in the music business.

Check out The Hugo Boss The Scent Commercial yourself starring Theo Franco.

Behind the Scenes

The Weeknd — High For This

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